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  • Starfruit Branding
    2011

    Starfruit is a California-based company which sells tropically-scented, sporty wax for surfboards. I developed this mock company, product and branding system by studying the characteristics and subtleties of starfruit.

    The form of the Starfruit logo is based on the organic geometry of a sliced starfruit. The color used for the packaging comes from the inner flesh of the fruit, only the saturation is given a jolt to make the brand more appealing to young, athletic surfers.
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