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  • Bing Notifications

    The Bing Notification platform is a unified messaging system for delivering contextual, personalized notifications to Bing users. In 2013, new segmenting capabilities allowed Bing to deliver customized messages to users for the first time. As the lead designer on the project, my greatest challenge was designing a lightweight yet scalable system flexible enough to fit multiple content types, in multiple contexts, for multiple user log-in states, on multiple devices, and to do so in the voice of Bing.
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